I Have My Business On The Net, Now What?
By M6.net, Thu Dec 8th

Out of the blue, apparently having seen a posting of mine on adiscussion list, I received an email from a desperate new Netbusinessman. He had built his web site and, after 6 months,knowing that the Internet was for him, asked, "where to gonow?". How do you stand out of the crowd, enough to make yourproduct work and without going broke doing so, with expensiveand often useless advertising. VC's and Investors can stoke yourgrowth's fires, but they only provide the capital, one muststill find the most effective uses for it. Below is the emailand response, I hope this helps a few people, it is an accountof what we do regularly, and it works. As follows: Here is theemail from Edward S. I have taken out anything that can directlyidentify him. Hi Alec, My name is Edward. I'm a co-owner of astart up internet company. I've read your article athttp://www.smallbusinessloans.com/ and thought that maybethere's anything that I can learn from your experience atstarting a new internet business. Our games website has been inbusiness only 6 months so far. We don't have any employees yetand do everything ourselves, me and my colleague. The biggestproblem we've faced so far is promoting our site, letting peopleknow about us. The advertisement costs money and our budget isvery low at this time. We've been looking for some venturecapitals/investors but have been unsuccessful so far. I would beinterested to hear any suggestions or ideas from you. Thank you,Edward S. My reply to Edward S. Dear Edward, This sounds veryfamiliar to us, when we started. We tried out ALL the methodsthat were available three and a half years ago... but to trythem today would be very dangerous. That is why we had to changeour way of promotion. The main form of promotion that we usenow, which is JUST as effective as what we used in the past anddefinitely Internet accepted, is a little bit of extra work. 1.Write some articles, first, about your experiences so far, orlack of; or difficulties you are facing, etc. Anything that cangive you a few interesting words that you can use. I write myown but we do use writers too, we use university students formost of our jobs, they are fresh, open minded, and verytrainable... plus cheap! If they get good, then you employ themfully later. 2. Employ a writer part-time, 1 session of 4 hoursa week, if you can; and a promoter for the same to be increasedlater. The promoter is actually the most important, if yourarticles are grammatical enough. 3. Get the promoter to go toNewsgroups (i.e. http://www.Dejanews.com and use the PowerSearch, to search on words that closely relate to your producti.e. games, online games, board games, etc) use the search tofind people playing games or trading games etc, then talk tothem.... suggest to them that you have a site that would suittheir visit. They will come and check out who you are! Becomethe GURU, comment on their own games (NOT BAD COMMENTS alwaysgood!!!) 4. Go to Discussion

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groups, (i.e.http://www.lsoft.com/lists/listref.html a huge list ofDiscussion groups, which may have GAMES lists), and join in onthe discussions, become a GURU here too. DON'T answer everythingthough... be HELPFUL, and show all your links ... people arevery curious and will click on to your links. 5. Ezines... makean Ezine and tell all the ABOVE about it. When you have an Ezine(which is easy to make, just a web page of links like ourshttp://www.gblast.com/mnews/mnews8.htm which we copy and pasteinto an mail and tidy abit, then send out using "BCC" only NOT"CC" or people will have your email address list), then youoffer to show peoples articles, ads, softwares and programsetc.... this will result in a place for like-minded Net users tocome to. 6. Once you have an Ezine use this... I put it togetherfor my own use and now have hundreds of people using ithttp://www.gblast.com/mnews/promostuff.htm Ignore the articlesthey are Marketing and promotion articles, you can use them ifyou wish of course, but further down the page there are links toEzines, Ezine directories, article placement places, and articleannounce sites, etc.... I go through this regularly, and weemploy promoters and writers to do the same. 7. One of our OWNproducts..... use this it is EXCELLENT (if I might say somyself!!) 2bpop - http://www.2bpop.com Use it to contact peopleand keep information as you browse the net. You can catalogueyour links in a database list; set up template messages that canbe changed just before they are sent; use it as a browser only,or use it as an ordering tool. There are many ways 2bpop isusefull but the most usefull is as a tool to search, browse,contact and catalogue new avenues of promotion. 8. Last one....go to site review directories and put good reviews up about yourparticular products, then others will follow, BUT make sure youcorrect the bad reviews if you have any.... by searching the webusing http://www.altavista.com this was the ex-CIA search engineand is the best for penetration. I hope all this helps fornow.... we haven't spent ANYTHING on advertising AT ALL... not athing... and we live off the Internet, and our next productshould see us into the next millennium... very nicely. Goodluck... try the writing side it works! Yours Alec Ellis GloproNetwork - http://www.glopro.com AllnetCities News -http://www.allnetcities.com M6.net web hosting -http://www.m6.net

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